As an administrator, you wonder about your personal presence as well as your school and professional presence in the social media world. This day is for you to increase your understanding and knowledge about social media – what is it, how to manage it, and more!

• What’s the difference between a blog and a website? Do I want to blog? Why should I? What do I say?
• Copyright matters
• Communicating in 140 characters or less on Twitter
• Staying informed through Google Alerts
• What’s the point of Pinterest?
• Facebook Frenzy: Understanding profiles, pages, and privacy
• What’s a PLN?
• Establishing and managing your digital identity
• Q & A

The morning will include an overview and learning lab around various social media environments. By the afternoon you will select 1-2 environments to establish a social media presence and get started or refine your existing presence.

What should administrators know and be able to do?

With technology:
National Educational Technology Standards for Administrators (PDF) are the standard, and you can read more on ISTE's website.
TASK: Evaluate your own areas of strength and areas you would like to strengthen - use the provided dots! Green - I do this; Yellow - I'm OK on this; Red - I need to work on this; Blue - social media could help me with this

With regard to professional learning for effective teaching practices, supportive leadership, and improved student results:
Standards for Professional Learning from Learning Forward (outlines 7 standards, and I would argue an 8th for Faith Formation or Catholic Identity)

In the context of effective Catholic schools
Catholic School Standards Project highlights National Standards and Benchmarks for Effective Catholic Elementary and Secondary schools
Diocese of Grand Rapids Social Media Policy (PDF)

Why do you want to learn about social media?

Perhaps to...
  • increase your own knowledge
  • engage with families and colleagues
  • promote your school
  • locate connections and resources
  • create a personal/professional learning network (PLN)

Hints for establishing a digital presence and creating a PLN:
1. Use the same username/ID across your online presences if possible. And choose a username that is short (10 characters or less if possible - after all, you only have 140 characters, and if someone wants to "retweet" or share what you posted, you don't want your username taking up all the space).
2. It truly is a conversation - give and take, interact and share!
3. Start slowly and build your network!
4. Think about if you want to separate your professional and personal communities and identities.

How does this fit with the New Evangelization?external image 20130108210006ENPRNPRN40-HOLY-NAME-PROVINCE-TEXT-A-PRAYER-1y-1357678806MR.jpg??1374845766

The Church and New Media, website
Hard wired to connect: Evangelization, Catechesis and Social Media Summer Institute, Diocese of Grand Rapids, June 18-21, 2012, featuring Father Larry Rice, CSP
Priest has embraced social media, technology for evangelization Catholic Sentinel, November 1, 2012
Holy Name Province announces Text a Prayer Intention to a Franciscan Friar to Celebrate the New Year Jan 8, 2013 (photo to the right)

Blogschat bubbles.png

A Blog (a contraction of the term "Web log") is a Web site, usually maintained by an individual with regular entries of commentary, descriptions of events, or other material such as graphics or video. Blogs have a unique page where posts or entries are commonly displayed in reverse-chronological order, and others can comment and enter into discussion with you via the comments (if you so choose). Increasingly more and more websites are offering visitors the opportunity to "comment" on articles and content. This practice has become even stronger through connections via social media and the blogging world, in an effort to engage the reader and constituents.

TASK #1: Explore at least 5 of the blogs below and notice the following features and elements. Jot your thoughts on the provided organizer.
  • How is the webpage organized? Two column? Three column? Navigation
  • What kind of information is shared? What kind of media is embedded?
  • How are the blog posts categorized?
  • How do people leave comments?
  • What is the purpose of this blog? Is the blog a professional, personal or both? Is there bias?
  • Who is the intended audience?
  • Which blogs resonated with you and why?
  • Key Vocabulary:
    • posts
    • categories
    • tags
    • widgets
    • webhost
    • platform
    • domain
TASK #2: As you are exploring, are you moved by a particular post? Do you have a comment to share? Choose a blog post and leave a comment. Commenting is not difficult - simply type away! Some blogs may ask for your email when you post a comment so you can be notified of others who also post; some blogs may ask for your website or digital presence.

Selected Catholic school, administrator, and teacher blogs

General education blogs

Catholic-focused Blogs:

Blogs to help with ideas and to reach students:

Where can you start a blog?
  • Blogger is a logical choice if you have a google account already.
  • Edublogs built on WordPress, designed for educators, the free account will be fine to get started (available for students also)
  • Tumblr
  • Typepad
  • WordPress
  • (your own hosted solution, I use BlueHost)
  • kidblog is designed for younger students

Blog tips:
  • One point of a blog is to enter in to conversation through the comments. If you are writing a blog, welcome comments and have guidelines for what is expected in the comments. You will also need to decide how the comments will be moderated (screened) to avoid spam. If you are commenting on a blog, remember that comments are going to be available for all to read. Keep comments appropriate and professional.
  • Blog posts: think about the frequency you will post on your blog - every week? every other day?
  • Blog post categories: use the categories to organize your blog posts
  • Blog post tags: use the tags as keywords for the content of your post
  • Blog design: think about your navigation and design for readability
  • Did you know? Blogging platforms allow you to create posts in advance and publish at particular dates and times.
  • Mrs. Yollis has a whole wiki dedicated to helping educators blog - be sure to check out the videos!
  • Catholic Tech Talk blog has advice on leveraging web presences
  • The Church and New Media website focuses on leveraging media for the New Evangelization

Copyright Matters

"It's on the Internet so it is free to use, right?" WRONG!
"If I found it online, I can use it on my website under fair use, right?" WRONG!

TASK #1 Copyright Quiz - some basic terminology
TASK #2 Copyright Quiz #2 - PDF handout (note this file is designed to be printed 2 sided, 2 pages per side in landscape, then folded)
TASK #3 For your next school newsletter you would like to include a particular photo or clip art. Find a piece of artwork that you can use - remember that you are publishing this newsletter on your website and distributing it electronically to parents. Find your image, determine appropriate copyright, and format the citation that you will include. Now share your image with the rest of us by adding it on a new slide in this Google presentation (directions on first slide).

Media and Copyright - jump to Cindy's copyright page
Publishing under Creative Commons: A primer for parishes and dioceses, Jonathan F. Sullivan, July 11, 2013
Pooling ideas - a PDF from Australia that has more details regarding citation.


Let's dissect a twitter page. Let's visit Greg Dhuyvetter, Superintendent of Catholic schools in Orange County, CA
  • Key vocabulary:
    • tweet
    • hashtag
    • DM
    • follower
  • Key abbreviations:
    • RT : ReTweet - republishing someone's original "Tweet" or update - keeping the original publisher's ID is the polite thing to do
    • MT : Modified Tweet - republishing someone's tweet with modifications
    • @ : A tweet that refers to another Twitter user - useful for "retweeting" and for replying (publicly) to another's tweet
    • #(somewordorwords) : Hashtag - this is a way to have a common tag (keyword) around an event, topic, or person. For example #ascd or #catholicedchat, when added to a post it makes it easy to search using that tag and find all related tweets. Watch for hashtags for events, such as #sotu (State of the Union)
    • D : Direct Message - start your message with a D (username) to send a private message that only you and the recipient can see

Catholic twitterers

Twitter - jump to the twitter page on this wiki to read more, find out how others use twitter for learning, and locate people to follow.

TASK: Twitter Challenges!
  1. For each of the following people, (i) what is their twitter name? (ii) how many followers does the person have? (iii) How many people does the person follow?
    • DOGR Superintendent David Faber
    • Pope Francis
    • National Catholic Education Association
    • Michigan Catholic Conference
  2. What is trending now on twitter?
  3. In 140 characters or less, write a story. Need inspiration? Try TwitterFiction.
  4. Add your story to a new slide in this Google presentation (directions on first slide, same as before). You get bonus points if you also include an image that reflects your twitterfiction creation.

  • How does having a connected principal impact students and families?
  • How does having a connected principal impact teacher learning?
  • How does having a connected principal impact the community and world?
  • How does connecting with others impact your learning?

  • Use a utility such as hootsuite, buffer, or tweetdeck to manage posting (and scheduling postings) to twitter and other social media environments.
  • Connect your devices - smartphones, tablets, your accounts.

Google Alerts

google alerts.jpg

Google Alerts are a simple way to have Google search for information and have it delivered to your email on a schedule you determine. A Google Account is not required, you may simply enter any email. Complete the simple form with keywords, indicate how frequently you would like to be updated, and enter your email address. You may create more than one alert with your email address. You could create alerts particular to your work and school addresses.

Create Alerts for
  • Your content area (“social studies”, “world language”, health, etc.)
  • The topic of a research project (poverty, "human rights", etc.)
  • People
  • Countries
  • Your school
  • Your name

Pinterest pinterest_logo.jpg

How do you keep track of those great ideas you come across when you are browsing online?

Pinterest is for the visually oriented - it provides a never-ending scrapbook experience online that is easily shared with others. As we are visually oriented and a picture is worth 1000 words, this interface appeals to many.

What's the Point of Pinterest from ReadWrite
Pinning 101: The Basics from Pinterest

  • pin
  • board
  • bookmarklet
  • follow
  • share
  • pinners

TASK 1: In the Pinterest search box, enter a key word or phrase such as "math", "sacraments", "common core", "school newsletter". Now you can explore by "pins", "boards", or "pinners".
TASK 2: Explore some of the eduction and principal-specific pinterest boards below. What kinds of things to people pin? Why do people pin?

If you decide to start a Pinterest account, install the browser bookmarklet buttons found on the Goodies page - this will make pinning quick from any website!
When you pin from a website, the website URL is automatically saved with the pin.
Pinterest users can comment on items pinned by others, repin onto their own boards, and "follow" other users.

Social Bookmarking

If pinterest isn't for you, consider using evernote, diigo, or delicious
All three allow you to save information and websites you find online, from any device, to the cloud. You can use tags (keywords) and share the information easily with others if you choose.

Visit the social bookmarking page on this wiki for more details.

Facebook Frenzyfacebook_logo.JPG

people have profiles - people are "friended"
businesses and organizations have pages - pages are "liked"
several people can form open or closed "groups"
Key vocabulary:
  • admin
  • likes
  • friends
  • newsfeed
  • status update
  • tag
  • timeline
  • wall

Facebook has a help center with extensive documentation to manage your facebook privacy
Mashable also has a great article, How to lock down your facebook privacy (July 2013)

Facebook "Fun"damentals and Twitter Twuths PDF of powerpoint presentation by DOGR Assistant Director of Communications, Joanne Fox, 2012

Image Source: Color-Chips-01, Nrico